Image via: Indiewire
Geena Davis founded the Geena Davis Institute on Gender in Media in 2004 which conducts extensive research on female representation in film and advocated for change by building strategies on how to fix current issues through engaging, influencing and educating directors, writers, casting agents (and more).
The main goals of the institute are to reduce stereotyping, diversify female characters (specifically that target children under the age of 10) and move towards a balance of gender roles in entertainment.
“The reason I decided to focus on family-rated stuff and what kids see is because I want to change what they see first. If they are seeing a wildly skewed ratio of male to female characters, and they are seeing female characters that are not doing as much or not doing important things . . . It’s imprinting a message from the very beginning that girls are less valuable than boys.”
As part of her Institute, Davis also launched The Bentonville Film Festival in 2015, which focuses on highlighting diversity in film, featuring a diverse, influential list of co-advisors such as Angela Bassett, Samuel L Jackson, Eva Longoria, Viola Davis, Julianne Moore and Natalie Portman.
The upcoming Bentonville Film Festival runs from May 3 – 8 2016
More info on the The Geena Davis Institute on Gender in Media can be found at
http://seejane.org and https://www.facebook.com/GDIGM/info/?tab=page_info
Bentonville Film Festival 2016